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Guided selling software for mattresses

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Used for both the consumer research and the final output language.
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Why Generic LLMs Can't Do
What We Do

Anyone can throw ChatGPT at a product feed and get "enriched" descriptions. But generic AI hallucinates, prioritizes randomly, and has zero understanding of what actually drives conversions. Our system is built on proprietary research, deterministic logic, and customer behaviour data that no LLM has access to.

01

We Research Customer Behaviour First

Generic AI doesn't know which specs matter to your category. We deploy our proprietary AI agent BEACON to scan thousands of customer discussions, expert reviews, and forums—mapping real questions shoppers ask, quantifying buyer segments by market share, and extracting the exact language they use.

02

We Gather Missing Data

LLMs can only rearrange what you already gave them. Our AI agent scrapes manufacturer sites, databases, and expert reviews to fill every gap in your feed. We identify missing critical parameters, normalize inconsistent units, and verify accuracy across sources.

03

We Translate Specs Into Real Answers

Generic AI creates plausible-sounding fluff. We translate technical jargon into answers to actual customer questions identified by BEACON research.

Examples: Washing machines
- Raw data: "Capacity: 9kg"
- Translation: "9kg = perfect for 3-4 person household; handles weekly laundry in 2-3 loads"

04

We Prioritize By Customer Impact

LLMs list features alphabetically or randomly. We order information based on which details affect the most people—benefits that matter to 40% of buyers appear before features relevant to only 8%.

Example: For pressure washers—if "Easy Storage" affects 40% of buyers, it's prioritized over "Professional-Grade Hose" that only 8% care about.

05

We Never Hallucinate

Every claim we make is traceable to a specific source—manufacturer data, expert reviews, or verified databases. If data is missing, we mark it unavailable rather than inventing features.

The difference: Generic AI confidently creates features that don't exist. Our system only outputs what it can prove. That determinism is what makes data agent-ready.

AI-Readiness Gap Analysis

Are your product pages AI-ready?

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We assess one of your product pages against the questions shoppers actually ask AI, and send back a real fix list. One URL, zero cost.

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