Matraci.bg didn’t have to wait long to see the benefits—Outfindo’s Product Guide began boosting conversions almost instantly, with impressive gains recorded just two weeks post-launch.
Buying a mattress is no small decision, especially when shopping online. Unlike a store visit, where you can physically test a mattress, online shopping leaves many customers feeling uncertain. Each person has unique preferences—what feels too firm for one might be too soft for another. Mattress hardness, material, and support levels vary widely, making it hard for customers to confidently select the best fit for their needs without trying it first.
Enter Outfindo’s customer-centric Product Guide. Customers now answer relatable, human-like questions about their habits. The results of these questions show customers which mattresses are right for them. All in all, this ensures a more intuitive and engaging selection process.
The impact of the Product Guide on conversion rates is undeniable. Customers who used it converted at significantly higher rates than those relying solely on filters or browsing unguided. In fact, the conversion rate for guided users was several times larger than for any other group.
While filters are a useful tool, they’re no longer enough to stand out in today’s competitive market. Customers now expect a more personalized, interactive experience. By offering this with Outfindo’s Product Guide, Matrax not only enhanced customer experience but also saw a significant boost in revenue.
In most product categories, there are two main types of online customers:
Filtering Users: These are shoppers who know what they’re looking for and use existing navigation tools, like filters, to express their preferences. They’re typically more decisive, narrowing down their options with specific criteria.
Unguided Users: These shoppers don’t have a clear idea of what they need and tend to scroll through the site, hoping to stumble upon the right product. Traditional navigation tools don’t provide them with the clarity or guidance they need to make a confident choice.
When Matrax introduced Outfindo’s Product Guide, a significant shift occurred. While the share of filtering users remained steady, many previously unguided customers began using the guide. For these shoppers, the Product Guide became the tool they had been missing—helping them navigate through their options and discover the mattress that best suited their needs.
By offering guidance, Matrax turned passive browsers into active buyers, delivering a more satisfying shopping experience and boosting conversions.
