E-commerce Product Data Enrichment
We take care of enrichment and structuring, ensuring your content speaks your customers' language.
What
Transform raw product data into clear, structured, and customer-friendly content by adding missing attributes and turning specs into real benefits.
Why
Customers buy with confidence when product information is easy to understand and compare. For businesses, enriched data boosts SEO, conversions, and ad performance.
How
Our AI recites and interprets product specs, highlighting the real benefits for customers like a top-performing salesperson. By speaking their language, it delivers content that drives smarter purchasing decisions.
Enriched product data transforms the shopping experience by making information standardized and complete, ensuring every product has structured, accurate, and up-to-date details. Instead of overwhelming technical jargon, it’s customer-friendly, presenting insights in a clear and meaningful way. Most importantly, it’s benefit-driven, helping customers instantly grasp what matters, compare options effortlessly, and make confident purchasing decisions.
Standardized & complete
Customer-friendly translation
Benefit-driven
Inconsistent and incomplete data, missing attributes, and unclear specifications make selection difficult. Even when the information is available, it tends to be overly technical, packed with specs that most customers struggle to interpret. And without a clear link to real benefits, shoppers are left wondering how the product actually fits their needs.
Inconsistent & incomplete
Overly technical
No clear benefits
We pull accurate, up-to-date product data from external sources to ensure completeness and consistency.
We refine your product feed – fixing inconsistencies, filling in missing parameters, and structuring data for seamless use.
With AI-powered customer insights, we enrich product content with real benefits that match what shoppers actually look for.
To truly enhance product data, you have to know what to enhance. That’s where our proprietary AI agent, Beacon, makes the difference. We’re the only solution that can define additional, consumer-focused data points – going beyond standardization to create enriched content that actually drives purchases.
No extra workload – just enriched product content ready to go.
Compatible with the tools you already use, from PIMs to e-commerce platforms.
Data feed, embedded product detail widget, or API call integrated with your PIM or warehouse.
Q: Do you provide data enrichment solutions for both B2C & B2B websites?
A: Yes, we do. Our solution enriches product data for B2C and B2B websites across any product segment. Whether you're selling directly to consumers or catering to business buyers, we provide structured, customer-focused data that enhances product discovery and decision-making.
Q: Where do you get the enriched data from?
A: We source data from:Merchant inventory feeds – Establishing a baseline of available products. Manufacturer & retailer websites – Extracting detailed specifications not typically included in standard feeds. Additional databases & buying guides – Leveraging consumer insights from "how to choose" articles and expert reviews. Combining these sources creates a deep, structured understanding of every product.
Q: What is the difference between data enrichment and data enhancement? Do you provide both solutions?
A: Yes, we provide both data enrichment and data enhancement. Data enhancement involves adding missing attributes, improving descriptions, and structuring product information for better accuracy and usability. Data enrichment goes further. Refining product data based on customer insights and ensuring that information is complete, relevant, and engaging for shoppers.Our solution covers both – cleaning, standardizing, and optimizing product data to deliver a seamless shopping experience.
Q: Does Outfindo integrate with my PIM, ERP, CRM, or other system?
A: Yes, Outfindo seamlessly integrates with almost any system, including PIMs, ERPs, CDPs, and e-commerce platforms. With an easy setup and no extra workload, you get enriched product content in the format that fits your needs—whether as a data feed, an embedded product detail widget, or an API call integrated with your existing tools.
